Business to Business Marketing
Every business needs to use another business's product to fulfill their specific needs. B2B describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Godiva chocolate being a paramount in its field of chocolate expertise, also uses other businesses to buy some of the ingredients they use in the making of chocolate. Since Godiva is its own producer of confectionery chocolate product, it is a big advantage for the company to have a direct business to business or business to consumer relationship. Now Godiva chocolate products are also available in many high end department and specialty stores other than their own retail boutiques.
Business Marketing on the Internet
Marketing on the internet allows customers to communicate directly with the company's sales people. While new social media tools launch every day, most people only stick to the major players like Facebook, Twitter, and Likedin. Godiva's Facebook site is already popular among its fans who are having frequent use of the site. The online world offers plenty of other options to gauge customer response to promotions but Godiva counts largely on its networked chocolate lovers which are mostly women, because women are more passionate than men about chocolate. This member to member conversations in the community provide Godiva with a unique way to learn how their chocolate fits into members' lives.